Thursday, January 22, 2015

Ram Trucks Knows Its Market

I've gotta hand it to Ram Trucks. It has an incredibly savvy marketing mix that hones in on is target demographic like a Patriot Missile. If only the Chrysler brand had such direction.

Take, for example, the video below that is that latest in the Ram quiver of marketing arrows. The brand tapped country music artist Miranda Lambert for a video that is great image advertising. Apparently, Lambert wrote the song "Roots and Wings" just for the Ram commercial. It will probably hit iTunes and become a big seller, which is good news for Ram. I'm not a country music fan and really don't know anything about Miranda Lambert, but people are raving about this commercial, the kind of people who might be interested in a Ram pickup.

It's slick marketing. Check it out for yourself:

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