Take, for example, the video below that is that latest in the Ram quiver of marketing arrows. The brand tapped country music artist Miranda Lambert for a video that is great image advertising. Apparently, Lambert wrote the song "Roots and Wings" just for the Ram commercial. It will probably hit iTunes and become a big seller, which is good news for Ram. I'm not a country music fan and really don't know anything about Miranda Lambert, but people are raving about this commercial, the kind of people who might be interested in a Ram pickup.
It's slick marketing. Check it out for yourself: