Unfortunately, German automakers seem to create some rather technical and cold press releases that are packed with all kinds of great information but are missing one thing: soul.
I love Daimler (you know, the guys that make Mercedes-Benz and Smart?) but their press releases are NEVER entertaining. Sometimes I wonder if the company has a sense of humor at all, and then I saw the following video. It was created for Mercedes-Benz Fashion Week Berlin and features some hilarious scenes involving a C111, black and white shots, slow-motion shots, and plenty of trumped-up drama. It turns out that Mercedes-Benz has a sense of humor, even if it had to express that emotion through the help of director Danny Sangra.