|2015 Chevrolet Colorado. Image courtesy of GM.|
As a result, Chevy is getting tons of free publicity. Two hashtags are trending on Twitter right now, #ChevyGuy and #TechnologyAndStuff, because the presentation was just so hilariously awkward.
Someone at GM has a pretty good sense of humor, because Chevrolet.com's page for the Colorado uses the #TechnologyAndStuff hashtag. Instead of ducking out in embarrassment at its representative's big blunder in front of a national audience, the car company is going with the moment and will probably sell a bunch of Colorados as a result. Remember the Dodge Ron Burgundy commercials that made Durango sales surge?
In this modern age of slick marketing campaigns like the Matthew McConaughey Lincoln commercials, most consumers see a company being real as a welcome breath of fresh air. Good move, GM, good move.