Monday, February 3, 2014

Zero Fatalities Super Bowl Commercial Controversy

I have to admit I didn't watch the Super Bowl this year. Maybe it was because neither of "my" teams made it all the way (although Bronco fans probably wish theirs hadn't). Maybe it was because I don't have live TV anymore (I usually don't have time to watch it). Whatever the reason, I missed out on some interesting commercials.

Thankfully we have YouTube to bring non-Super Bowl watchers like me up to speed. I ran across the commercial (at the top of this post) from the Utah Department of Transportation's (UDOT) Zero Fatalities campaign. The government agency has the lofty goal of eliminating all traffic fatalities in the state. Unfortunately, this year has already been marred with many horrific fatal crashes.

What's really interesting is that the commercial has generated some controversy. Apparently certain people thought the safety message was out of place during their drunken Super Bowl festivities. I would argue that such an ad is never, ever out of place. We're talking about children's lives, people. It's especially pertinent if you're at your buddy's house and have had one too many beers and might even be contemplating driving those few miles home, even though you're buzzed. Perhaps that's why people were upset, because a guilty conscience can really kill the fun.

Or perhaps they were upset because they always, always strap their kids in but never themselves. Guess what: you, your gym shoes or anything else unsecured in your car becomes a wonderful missile in a violet wreck. Go learn Newton's Three Laws of Motion if you want to know more about why.

So think about it. Anyone who really, truly cares about their kid will appreciate the heads-up, because finding out the sad truth after the fact doesn't do anyone any good.

No comments:

Post a Comment