Tuesday, January 28, 2014

Volvo's XC Coupe Picks up Some Design Awards

2014 Volvo XC Coupe Concept. All images courtesy Volvo.

Last year, Swedish automaker Volvo treated everyone to a beautifully-designed concept car that was simply called the Volvo Concept Coupe. The company revealed some teaser images anonymously online, without any of the Volvo badges showing, causing a huge stir as people guessed it was a concept from one of the highly revered brands in the industry. Of course everyone was shocked when they found out the breathtakingly beautiful car was a product of Volvo, a company known for its boxy and quite frankly ugly designs.

Volvo is back again with a show-stopper, the XC Coupe Concept, which is a two-door SUV. Both concept vehicles are members of a three-part act Volvo is putting on display to show what the future of the company's design will be. If the concepts are any indication of what new Volvos will look like, be prepared to rethink your preconceptions about the brand.

Not surprisingly, the Volvo XC Coupe Concept picked up a couple of design awards as part of the EyeON Design Awards, which are attached to North American International Auto Show. The awards were for "Best Concept Car" and "Best Use of Color, Graphics and Materials."

Even more exciting, the 2015 Volvo XC90 is supposed to borrow heavily from the design of the XC Coupe. Interestingly enough, now that Volvo, Jaguar and Land Rover have been able to recover from Ford ownership, all three brands have started releasing some incredibly compelling vehicles. Is it a coincidence?

I doubt it.

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