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| 2013 smart forjeremy, a winged version of the fortwo. Photo courtesy Daimler Group |
I remember several years ago the huge fury of enthusiasm Daimler whipped up here in the United States just before introducing its smart fortwo mini-car. It's a subtle yet significant marketing strategy that Daimler does not capitalize the first letters in "smart" or "fortwo" as if to stress the diminutive nature of the car. Conversely, BMW insists on capitalizing all of the letters in "MINI" like it has some complex with building mini-cars, which would explain why MINIs have been steadily growing in size over the past several years.
