Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, October 30, 2014

#ChevyGuy Has Given the Colorado and Chevy Brand a Ton of Free Publicity

2015 Chevrolet Colorado. Image courtesy of GM.
If you missed the World Series last night, you also missed out on a true gem when Chevrolet representative Rikk Wilde presented the MVP with a new Colorado pickup. The poor guy stammers through a mini speech/sales pitch, referencing some notes that must have not been very helpful. The result is actually pretty painful to watch:

Monday, November 19, 2012

Are You What You Drive?

2013 Land Rover Range Rover

The old Detroit adage was "you are what you drive." Actually much of the automotive industry, not just American automakers, have drummed this into people's heads for decades. I have heard people use this phrase with glee (when they have a car they just love) as well as with disdain (when they have a car they would love to drive off a cliff). Is it really true?