#ChevyGuy Has Given the Colorado and Chevy Brand a Ton of Free Publicity

2015 Chevrolet Colorado. Image courtesy of GM.

If you missed the World Series last night, you also missed out on a true gem when Chevrolet representative Rikk Wilde presented the MVP with a new Colorado pickup. The poor guy stammers through a mini speech/sales pitch, referencing some notes that must have not been very helpful. The result is actually pretty painful to watch:

Ford to the Rescue!!!

Ford dropped some huge news yesterday, announcing a new Special Service Vehicle Package for the F-150. This means in the near future when you are pulled over for speeeding or cited by the fire marshall for having too many people in your restaurant, an uber-cool F-150 might be part of the process.

According to Ford, the SSV package will be available in a variety of cab configurations, and with a variety of engines--including the highly popular EcoBoost powertrain. Making the deal even sweeter, the package comes at no additional cost. The marketing boost from having its trucks constantly in front of the public, just like the old Crown Vics, will undoubtedly more than make up for it. Besides, Ford is the only one out of the big three automakers that didn't get a huge government bailout and it is flush with cash.

It's a good time to be Ford, for sure.