Mini Has Truly Lost Its Way

2015 Mini Cooper S. Photo courtesy of BMW.

Mini has completely lost its way. You can blame it on BMW management, stupidity, greed, groupthink or whatever else, but the fact of the matter is that the brand has forgotten what made it great. It's not the first time an automaker has done this (cough, cough, Honda) and it's not something Mini can't correct, it's just that I don't see anything changing in the near future. In fact, things seem to be getting worse.