Tuesday, October 8, 2013

Let's All Hate on the New Cadillac Escalade!

Images courtesy Cadillac
In case you're living under a rock and didn't get hit by the media firestorm, Cadillac is showing off the next generation of the Escalade SUV, which will be a 2015 model. I've actually had a pulse on this one for a while, not because I'm a big Cadillac fan, but because it's an important model in the automotive industry. After all, this truck will star in no less than 577 rap videos, usually with 28-inch chrome spinners installed.

I remember when Cadillac first announced it was making the Escalade. I heard from it from my college marketing professor, who said it was the best way to be obnoxious  toward everyone else on the road. He literally leaned on all of his marketing knowledge to conclude before the SUV ever hit showroom floors it would be piloted by overly aggressive individuals stilting in a most ostentatious act of conspicuous consumption.

The first time I saw spinners they were on an Escalade, of course. When I finally saw the interior of the Escalade I was shocked since it was nearly identical to a top-of-the-line Chevy Suburban. It was then that I realized the Escalade was the biggest joke GM, the great killer of car companies, ever played on the public.

Now GM has a chance to redeem itself. It's put out an impressively advanced Corvette, the Cruze, and some other compelling vehicles. Some of the rumors I heard stated the new Escalade would have less bling and more luxury on the interior. From the pictures, the interior does look more luxurious, which shouldn't be a surprise considering the cabins in the ATS and XTS.

Sadly, the Escalade still is a bling monster, but I suppose people buy it for that reason. So let's all hate on the Escalade because it's pretty senseless and potentially morally bankrupt. In a way it reminds me of the annoying kid in school who's always showing up with the latest in flashy gizmos, but everyone still makes fun of him. Part of you feels sorry for him, but another part of you finds him so damn annoying you still point a finger and laugh.

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